Principles of Marketing
This class introduces marketing as it relates to products and services with a special emphasis on online and digital marketing, including marketing analytics. Through a specific set of activities and focused communications, a clear value for the exchange of goods can be articulated. This is the purpose of marketing. Additional concepts addressed in the course include marketing mix, product pricing, distribution of goods, advertising, sales, retailing, wholesaling, and market planning.
Junior or Senior standing or by Instructor Approval