Code: MRKT 560
Title: Marketing Research and Analytics
Credits: 3
Description: In this course, students learn the foundations of marketing research employed by corporations and commercial research companies. The course provides practical learning with respect to planning and implementing marketing research. In particular, it addresses the sale of marketing research in: business management, survey research and questionnaire design, scientific marketing research design and planning, data collection; basic statistical tools for analysis, and report writing and communication of research results.